HECH FUNCTIONAL NUTRITION was established in the 1970’s when Eberhard and Gertrud Heidrich evolved their own respective family heritage in farming and passion for herb cultivation and handcraft manufacturing, dating back to the late 1800s, into a business
around health and wellbeing.
Initially located in the Rhineland Palatinate low mountain range region of Westerwald, also known for its extensive vegetation and home of Germany’s first herb farm, Eberhard Heidrich sought to develop innovative nutrient products that went beyond vitamin and mineral supplements.
Inspired and driven by special dietary requirements existing in their own family led to the development of dairy and plant protein based formulations.
In the 1990s - working ever closely with health experts the company evolved its forefront protein expertise into a specialization in amino acid and collagen peptide based nutrition products.
In the 2000s - the company’s family tradition was carried forward, when Frank and Rolf Heidrich, following 20 years of experience working in food retail and brand management in the USA, Asia and the UK, took over the spearhead of the company. Moving the company to Germany’s revitalizing capital Berlin, and adopting an abbreviated four-letter version of the family name, HECH again advanced its pioneering lead in developing superior beauty supplements.
Since, research and science has shown that proteins, with their unique structures of peptides and amino acids, are far more than mere building blocks, but highly functional bioactive compounds central in maintaining beauty.
In 2020 - HECH is defined by a leading team of in-house nutrition scientists and a multi-generational, culturally diverse staff with a passion for developing products
that are relevant for evolving needs and lives.
Almost all major company functions relating to Beauty Nutrition are held by women and products are not launched without a widely spanning HECH staff being part of the approval process. Authenticity and sincerity guide all our decisions from people to product. In distribution and communication we chose our partners based on shared values, and we always aim to win true believers. Thanks to their trust, over 1 Million HECH beauty nutrition products have reached our customers in Europe, Asia, Middle East and USA.
At HECH we love what we do. Because your body is your only true luxury.
HOTEL HOPE MINISTRIES
We are collaborating with Hotel Hope Ministries, a NPO organisation based in Johannesburg, which gives a home to orphaned or abandoned children and supports them in finding an adoptive family. However as there are more children seeking adoptive families than families willing to adopt, Hotel Hope Ministries raises the children as their own.
One of our staff members recently visited Hotel Hope Ministries
and shares her experience with us:
"Hotel Hope Ministries does not only give the kids a safe space / surrounding and a new home to live in - they sincerely welcome the kids and invite them to be part of a loving family. What touched me deeply and also inspired me, is that the kids are mostly from families with what I would call difficult backgrounds and have often experienced traumatic situations at their young age. Nonetheless the kids were heartwarmingly welcoming, outgoing, trustful and affectionate although they did not know me at all. I am more than thankful for the opportunity to have visited Oliver, CEO of Hotel Hope Ministries, his incredible team and the adorable kids in Johannesburg and have huge respect for the day to day work they are doing to give them not only a place they can call their home and feel comfortable and safe in but most importantly a loving family, an education and the opportunity for a good and self-determined future. I truly believe that Hotel Hope Ministries are doing a marvellous job!"