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Rolf Heidrich




HECH FUNCTIONAL NUTRITION was established in the 1970’s when Eberhard and Gertrud Heidrich combined their own respective family heritage in farming and manufacturing, with a passion for nutrients and herb cultivation, dating back to the late 1800s, into a business around health and wellbeing. Initially located in the Rhineland Palatinate mid mountain range region of Westerwald, also known for its extensive vegetation and home of Germany’s first herb farm, Eberhard Heidrich sought to develop innovative nutrient products that went beyond vitamin and mineral supplements. Inspired and driven by special dietary requirements existing in their own family led to the development of dairy and plant protein based formulations.

With the company's move to the thriving German capital of Berlin and the introduction of a shortened four-letter version of the family name, HECH has continued to expand its pioneering role in the development of high-quality dietary supplements specifically for the beauty sector. Since then, research and science have shown that proteins with their unique structures of peptides and amino acids are not only building blocks but also highly functional bioactive compounds that are central to maintaining beauty. 2020 - The HECH team, consisting of in-house nutritionists and a cross-generational, culturally diverse workforce, consistently combines a passion for developing products that are relevant to ever-changing needs and living conditions. Almost all important corporate functions related to beauty nutrition are performed by women and products are only introduced with the consent of the diversified HECH employee base. Authenticity and sincerity guide all our decisions from product to people. In sales and communication, we have selected our partners based on shared values ​​and we always strive to win long-term partnerships. Thanks to their trust, HECH Beauty Nutrition products have already reached millions of our customers in Europe, Asia, the Middle East and the USA.

At HECH we love what we do. Because your body is your only true luxury.